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Cool
New
Pickups
Mitsubishi
Mitsubishi recently introduced the Raider pickup truck. We'll review it
here soon.
Isuzu
The automaker's full-size truck models are called the i-280 extended cab
and i-350 crew cab, both of which are related to the Chevrolet Colorado
and GMC Canyon. The Isuzu trucks achieve fuel mileage of 20 to 27 mpg.
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Pick Up Women
Forgive us for our provocative title. This isn’t an
article about how to pick up women. It is a story about how women have
picked up on pickup trucks.
Sure, everyone tends to think about trucks as the
modern day stallion for macho men to ride high in their saddles. Yet the
rugged, tough, dependable and powerful pickup trucks have gathered a
sizeable stable of women owners.
On our way from Los Angeles to Sacramento, driving
along California’s nifty route 99, we observed lots of women of all ages
driving trucks. We interviewed many of them, discovering that women
don’t just drive trucks, they love them too!
Despite an overall decline in pickup truck market
share in 2001, analysts have revealed that two of the top five most
popular new vehicles among American women were pickup trucks.
Women registered a total of 74,519 Ford F-Series
pickup trucks between January-October 2001. This ranks the F-Series
second behind only the Honda Accord (84,402) in the total number of new
vehicles registered to women in the U.S. during that period.
The Chevrolet Silverado series of pickup trucks
ranked fifth overall with 61,264 new vehicles registered to women from
January-October 2001.
During the first 11 months of 2004, research by RL
Polk showed that American women bought as many full-size pickups as they
did minivans — more than 250,000.
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Honda Ridgeline
Honda’s Ridgeline has been
turning heads on the highway for most of the past two years. It’s hardy
appearance, four door comfort and hidden rear cargo space has gotten
rave reviews, including Motor Trend’s Truck of the Year honor. The
Ridgeline’s mileage is in the 16-21 mpg range.

MSRP:
$27,800-$32,940
City: 16 mpg
Hwy: 21 mpg
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Why women buy
trucks
Recently we interviewed an older married woman who owns a tourist shop in
Arizona and has owned her Toyota truck
for more than 10 years. In addition, we talked with a woman in her early twenties
as she, her two kids and
a friend were out shopping a in Ford F-150. And among still others, we
also interviewed a middle-aged lady in her new Honda Ridgeline with her pet
for a passenger. Here are some of the reasons these women and
others mentioned they
love their truck.
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They’re great for
hauling stuff
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Their kids like them
because they think it's cool.
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They're tough enough
for pets.
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Old people could
have a better driving view and command of the road.
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They're size make
you feel big and powerful no matter what size you are.
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"Bigger automobiles
handle crashes better" and thus, looks
safer, especially if you are with your precious ones.
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Husbands like them and they help eliminate
excuses for why they can’t do home repair.
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Trucks are fun and
denotes adventure! They can be taken off-road to explore
uncharted territory.
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Women designing trucks
As more
women are buying into the automobile market, the number of women
involved in designing, engineering or marketing of vehicles are steadily
increasing. They are providing features that will be appealing to women.
Among features the women have helped bring to
pickups:
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Adjustable brake and
gas pedals on Ford trucks, easing driving for smaller women and
shorter men.
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Larger and more
storage compartments
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Smoother automatic
transmissions and easier-to-shift manual transmissions.
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Better-insulated
passenger cabins with features such as power windows, CD players and
leather seats.
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Bigger passenger
cabins for hauling families.
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Softer, more carlike
rides rather than the traditional bouncy truck ride.
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They also provide
rectangular cup holders to accommodate juice boxes.
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There have of course
been improvements made in safety such as adding airbags.
"We've
moved from a strictly work-truck vehicle to a blend of function and
personal use," says Susan Dehne, 41, chief engineer for the Ford
Explorer Sport and Sport Trac.
And she
says women will play a growing role in deciding what options should be
in the "family" pickup
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Dodge Dakota

MSRP: $19,780-$26,895
City: 15-16 mpg
Hwy: 19-22 mpg
Dodge
Ram
Watch for our video review of
this big boy in the very near future. We're almost done editing it.

MSRP:
$22,135-$32,350
City: 14-18 mpg
Hwy: 18-21 mpg
* voted
Truck of the Year

Ford
F-150
Video review of the 150 is also just a week away.

MSRP:
$19,120-$37,125
City: 15 mpg
Hwy: 19 mpg |